Barriers of Online Shopping in Developing
Countries
INTRODUCTION
By accretion of the accessibility of the Internet, it is estimated
that this enormous sum in the future transactions fully to the
world via the Internet are carried out. This probability is
supported, if people deliberately on the details of online
shopping. Taking into account a number of advantages such as
the economy, avoid the behavior of time collect and methods for
packaging good or evil of the economy tend these advantages
fast, In this research article we are tried to highlight the
barriers to face on online shopping, many peoples are work on it
for different countries and different areas but I am working just
focusing on kingdom Saudi Arabia and its related issues.
The factors are as below:
Convenience of shopping
Online shopping stores are frequently accessible 24 hours a
day, and many customers have Internet access from home and
their smart phone both at work and at home. Other formations
such as internet cafes and schools provide internet access as
well. In difference, visiting a conventional super store needs to
visit and must take place during business hours
In the occasion of an unruly with the item (e.g., the
product was not what the consumer ordered, the product was
not satisfactory),customers are worried with the ease of
returning an item in exchange for either the right product or a
repayment or refund. Customers may need to interaction the
retailer shops, visit the post office and pay repayment or return
delivery, and then wait for a replacement or refund payment.
Some online shopping malls have more substantial return rules
to recompense for the traditional benefit of physical stores.
Ended of all the past(history) of online grocery shopping,
convenience is the most critical and problematic parameter in
the mind of customers (Berry and Seiders 2002, GVU 1998,
Wolfinbarger and Gilly 2001,, Grewal and Iyer 2002, Raijas 2002)
Technical System and Web Design
By seeing the mad and bars of online shopping, it would not be
wrong to accomplish that this kind of shopping has some
problems. As a case in point, many families cannot apply the
Internet for the one line shopping process and also do not
admittance to capable Internet joining (Hammond 2001, ONS
2002, Huang and Oppewal 2006). Furthermore, there is some
websites needful long time to upload (GVU 1998, Forsythe and shia 2003)
Available Products and Suitability
By seeing the current studies it can be exposed by exploiting
on-line shopping, purchasers have access to broader variety of
store and products (GVU 1998, Huang and Oppewal 2006, Shih
2008). Numerous fruitful chastely virtual businesses
cooperation deal with digital products, (counting info storing,
recovery, and alternative), melody, pictures, office supplies,
education, communiqué, software, photography, and economic
transactions. Other fruitful marketers use droplet shipping or
associate advertising methods to ease dealings of palpable
goods without maintaining real record.
Price and Cost
On-line customers can effortlessly assess to the products
stipulations values and price more professionally and efficiently
than Super Store (offline stores) (Monsuwe and Dellaert 2004).
In the meantime you should keep in mind that customers
accept that distribution (Delivery) payment (charge) is an extra
cost (Hammond 2001, Ramus and Nielsen 2005.
Social Aspect of on-line Shopping
Social shopping Aspect is a technique of e-commerce where
customers’ friends become involved in the shopping experience.
Social shopping efforts to use technology to impersonator the
social connections originate in physical shopping mall and
stores. With the increase use of mobile devices, social shopping
is now spreading outside the online world and into the offline
world of shopping. Numerous scholars have strong view that social interaction is missing factors in on-line shopping (Nielsen
and Ramus 2005).
Overall trust in company:
One of the most important details not to purchase through
Internet is trust. The level of safety and security confidentiality
has prejudiced on the online customers, it simple means that
high level of security has a countless optimistic exertion on
customers’ boldness to Internet shopping (Rotter 1971, Jacobs
1997, Lee and Turban 2001, McKnight and Chervany 2001-
2002, Grewal and Iyer 2002, Forsythe and Shi 2003, Choi and
Leung 2003, Monsuwe and Dellaert 2004, Hammond 2001).
Personal service
Numerous people rest on the belief that absence of individual
customer services in online shopping clues them to countless
anxiety. They favor to get some information and help about
products at a physical site (Ramus and Nielsen 2005).
CONCLUSION AND DISCUSSION
As we quoted in the outline of this research, meanwhile the
online-shopping in emerging Nation such as Saudi Arabia in
determinative years and the customers are not habitual in
Online-Shopping. It is easy to say that online stores in
developing nations have relatively calmer assignment to
indulge the potential market to catch the customers to shop online in contrast with the customers in advanced countries
like USA, Japan, European Countries and Australia. By
perusing the previous research of literature in the field of
online business, online shopping, and the consequences of this
investigation; we could change and develop the abovementioned model about the inhibiting features of online grocery
shopping.
Rendering to our consequences the whole limits
distribute down to three groups and each group has a number
of sub-factors. Some of these barriers such as social
communication, security and trust, technical problems have
been stated repeatedly through the literature. Environmental
factors have an effect on companies in terms of social
interaction, technical problems and affection, but companies
can improve the logistics and the innovative use of its trust and
cooperation with other reputable organizations and online
payment sites. Lastly, often at times the web design and layout of the sites is not updated which translates into problems for
customer browsing and online transaction. In addition,
customers also suffer from an incomplete product list and feel
disheartened when they do not find the products that they are
looking for.
